In this chapter I am going to explain the theory of
multinational and theory of why firms produce overseas.
Basically a multinational is an enterprise that
engages in FDI and owns or controls value adding activities in more than one
country (Dunning 1992)
Reasons for the creation of multinational
enterprises:
1. Classical/Neo
Classical models of Trade
2. Hymer’s
Theory of International Production
3. Vernon’s
Product Life Cycle
4. The
Eclectic Paradigm
5. Technological
Accumulation Theory
6. The
Investment Development Path
7. Alliance
Capitalism
The Traditional (classical or neo-classical) models
of trade
1. It
was the dominant paradigms until the 50's.
2. It
was the location aspect. That is they were considering the 'where' to produce.
3. The
firm will locate where the resources are the cheapest.
4. Market
is perfect.
5. Entrepreneurs
were assumed to be profit maximisers.
Focus on location aspect.
Hymer’s Theory of International Production
1. First
author to explain imperfect market.
2. Hymer's
greatest insight was on focusing attention upon the MNE as an institution for
international production rather than international exchange.
3. He
asserted that FDI involved the transfer of a package of resources (technology,
management skill, finance capital, ect).
4. He
further stipulated that for firms to own and control foreign value adding
activities, they must possess some kind of innovatory, cost, financial or
marketing advantages specific to their ownership which is sufficient enough to
outweigh the disadvantages they face when competing with indigenous firms.
5. Unfortunately,
Hymer failed to distinguish between structural and transaction costs market
imperfections. His entire analysis was based upon structural imperfections,
6. Focus
on ownership aspect.
The product life cycle
At a later stage, the product is exported5 to
nations most similar to the US in demand patterns and standard of living. As
the product matures and demand become more price-elastic, cost considerations
become very important. The firm may relocalise its production facilities to
lower cost producing countries.
However, the PLC theory did not stand the test of
time. One of the main reasons for the demise of the PLC is that the
technological leadership enjoyed by the US in the 50’s and early 60’s gave way
to a more balanced technological competition between the US, Europe and Japan.
Also, the US was no longer considered to be the highest income earners. Another
reason is that investment in other countries was only of an import substituting
nature6, but nowadays, leading MNEs have well-developed global networks.
Focus on location aspect
Technological Accumulation Theory (Kogut)
1. For
a firm to be able to go overseas and to be able to substance such an
international presence; the firm have to continually update, innovate and
upgrade its technology.
2. The
authors further argued that it was their ability to continually improve and
refine their technology which permits the multinationals to retain its
competitive edge.
3. Kogut
focus was on the ownership aspect.
The Investment Development path
Dunning’s (1981, 1986, 1988a) investment-development
cycle was based on the proposition that the level of inward and outward foreign
direct investment of different countries would depend upon their national stage
of industrialisation.
A
country's ability to attract FDI - Inward FDI
Export
FDI - Outward FDI
It is directly related to the degree or level of
industrialisation. Firm will locate depending on the level of
industrialisation.
Focus on location aspect
Eclectic paradigm (article: reappraising the
eclectic paradigm)
1. Also
known as the OLI (ownership leadership internalisation) configuration.
2. Not
a theory. A framework which provide a synthesis of the different theories.
(Gather all good advantages and minimises all disadvantages.)
3. Dunning
said: For international production to take place, 3 pre-condition have to be
met:
I.
The firm have to possess an ownership
advantage.
Exploit ownership advantage.
Create a subsidy.
Exploit ownership advantage.
Create a subsidy.
II.
Firm has to choose an appropriate
location based on location advantages.
(location advantages are advantages which are present/available in the host country, but are not present in the multinational's home country. Eample of location advantage: cheap labour, tax holidays, skilled labour, low political risks, flexible labour laws, steamline administrative advantages).
(location advantages are advantages which are present/available in the host country, but are not present in the multinational's home country. Eample of location advantage: cheap labour, tax holidays, skilled labour, low political risks, flexible labour laws, steamline administrative advantages).
Alliance capitalisation/ asset creating theory
With globalisation and the resulting increase in
competition in given shorter product life cycle, firms are increasingly having
to invest in research and development (R & D); something that they will
find it increasingly difficult to sustain. As a result, firms are increasingly
entering into collaborative arrangement or strategic alliances by merging their
core competencies(ownership advantage) in the hope that this would create a new
core competency which should allow both firms to remain competitive.
Alliance capitalisation is also synonymous
production from a network of location, which is the opposite of fordism
(production from single location, i.e production of standardise model).
Alliance capitalisation is a complete theory because
it talks of ownership, location and internalisation.
Theories of international production may be analyse
by 3 levels, micro-level, macro-level and meso-level. Discuss.
|
Microeconomic
level
|
Macroeconomic
level
|
Mesoeconomic
level
|
|
Hymer’s Theory
of International Production
|
Classical/Neo
Classical models of Trade
|
Alliance
Capitalism
|
|
Alliance
Capitalism
|
Vernon’s
Product Life Cycle
|
|
|
|
The Investment
Development Path
|
|
|
|
Alliance Capitalism
|
|
Summary
·
A Multinational Enterprise is an enterprise that
engages in foreign direct investment (FDI) and owns and controls value-adding
activities in more than country (Dunning, 1992).
·
It may be argued that the neo classical/
classical models of trade addressed only the ‘where’ to produce issue and
ignored questions related to the ownership and organization of activity. In
addition, the underlying assumption of a perfect market does not hold true in
practice and once market imperfections were introduced, the pattern of
ownership and the modality of organising transactions changed.
·
Hymer’s greatest insight was on focusing
attention upon the MNE as an institution for international production rather
than international exchange. He asserted that FDI involved the transfer of a
package of resources (technology, management skill, finance capital, etc) and
not just finance capital which portfolio theorists such as Iversen (1935) had
sought to explain.
·
Raymond Vernon (1966) used a micro-economic
concept, the product life cycle, to help explain a macro-economic phenomenon,
namely the tremendous post-war expansion of trade and investment in the
manufacturing industry between the US and Europe.
- Kogut, among others, argued
that it was their ability to continually improve and refine their
technology which permits the multinationals to retain its competitive
edge.
·
In order to exploit effectively and speedily
their core competencies, firms are increasingly finding that they need to
combine their competencies with those of other firms. This has led to the
proliferation of what is known as “alliance capitalism”.
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